New Flower Coffee is a company that gives back. Based out of Toronto, they donate a large portion of their earnings from coffee to youth organizations in Africa. Started by three friends, they wanted to see a versatile package that really “popped off the shelves” visually!

I thoroughly enjoyed this project, as they wanted to share aspects of Ethiopian art, the growth and lifecyle of the coffee plant, but have a package design where it could be used for different roasts easily. I really got to sink my teeth into this work through research and design that kept your eye glued to the bag!